Intro To Fast Fashion

Fast fashion refers to cheap, disposable, and often trendy clothes that are sold at low prices. They are produced fast (usually takes days to weeks) and are generally lower quality. Along with consumerism, fast fashion is built with the idea of frequently purchasing new, trendy and low-cost clothes and disposing of them shortly after. Fast fashion also comes with significant environmental and social consequences. 

What Is The Process Of Fast Fashion Production?

Let's take a deeper look into the process of fast fashion production:

1. Spotting trends

1. • Fast fashion brands analyze runaway shows, social media trends, and other trending fashion designs

2. Replicating designs

   • Designers replicate these trending designs in the matter of days

3. Mass production

   • Factories in under-resourced and low-cost labor markets like India and Bangladesh have workers mass produce these clothes

4. Distribution

   • The clothes are shipped or transported to stores

5. Restocking & Waste

   • Since new collections of clothes are released every week, unsold ones often end up in landfills or are sold at a higher discount encouraging more customers to buy them

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